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East Side Information
East Side is a broad area that basically refers to anything east of the
Milwaukee River, north of downtown, and south of the suburb of Shorewood. This
area includes Brady Street, the University of Wisconsin-Milwaukee campus, the
lakefront, and the marina. The streets and buildings in this neighborhood range
from towering, expensive high rises and condominiums along the lake to
brownstones and walkups a few blocks inland to cheap duplexes near the river. An
economically diverse group of people live in this neighborhood. Brady Street
(from Prospect to Holton) and North Avenue (from Prospect to the Milwaukee
River) both feature popular, pedestrian-friendly commercial strips of nightlife,
restaurants, and shops intermingled with residences. Downer Avenue (from
Bradford to Newberry) is a similar commercial strip but with fewer bars.
Milwaukee County Transit System's bus routes 30 and 15 are the major North-South
transit arteries for the neighborhood.
Milwaukee's East Side is considered to be a cultural and trend-setting center of
Milwaukee for some time. Encompassing an area just north of downtown Milwaukee
to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area
encompasses residences, bars, shops, art theaters, live music clubs and the
University of Wisconsin-Milwaukee campus.
An essential artery to the East Side is Brady Street, which has been transformed
in the past decade into mini-downtown hosting a wide variety of trendy hangouts
and specialty shops. The East Side is considered by some as Milwaukee's melting
pot, with a mix of hipsters, hippies, college students and young professionals
hanging out in the area's diverse restaurants, bars and stores. It's a great
neighborhood to grab a drink, almost any kind of ethnic food, or browse unique
boutiques.
Well to-do Yankee settlers with upper class roots developed Milwaukee's East
Side along the lake. Its was an appealing location on the bluffs of Lake
Michigan. Many of the extravagant homes are still standing today. Away from the
lake, workers for the nearby tanneries settled in, creating an ethically diverse
area over the years. Oriental Theatre was built in 1927. The new University of
Wisconsin-Milwaukee was created when the former Wisconsin State
College-Milwaukee was merged into the UW system in 1956 (the first University of
Wisconsin outside Madison). Brady Street was the focus of counterculture in the
1960s, with Brady Street Days, head shops, and one of the world's largest
underground comics publishers.
During the last decade parts of the area have seen gentrification, with many
housing assessments doubling; many areas thrive as never before, with new shops
and restaurants opening every month.